All over 2011, Teva? (a department of Deckers Outdoor Company) (NASDAQ-GS: DECK) will continue it is commitment to clean water by using a new initiative named 'Pair for a Foot.' The international system will help protect 1 linear foot of global waterways for every set of two Teva shoes and shoe sold in 2011. Worldwide, Teva estimates 'Pair for a Foot' may help preserve 4.3 million feet associated with waterways in 2011.
Around Canada specifically, the 'Pair for a Foot' initiative can support Teva's longtime collaboration with Waterkeeper Alliance because its local chapters work to create safe, clear watersheds. With Teva's support, several major water-preservation projects will probably be kicking off in the summer associated with 2011, including Body of water Ontario's first beach preservation tour, anti-polluter patrols of the Fraser River in British Columbia, plus water quality trying in the Ottawa River.
"At Teva, most of us make footwear with regard to outdoor adventurers whom play in, about and around mineral water," says Andy Prendergast, Senior Vice President, Teva North america. "And as longtime followers of Waterkeeper Alliance within Canada, we are happy to be able to enroll Teva shoppers into the 'Pair for a Foot' method through our circle of retailers together with Waterkeeper Alliance."
Recently, Teva donated $100,000 towards Waterkeeper Alliance's 'Save Our Gulf' initiative, any fundraising and recognition campaign fighting to protect the Gulf Shoreline communities and ecosystem from the long-term impact of the BP oil catastrophe. The emergency donation from Teva assisted in the energy to save marine daily life, wildlife,stores that sell red bottoms, beaches and waterways that are depended upon for both sportfishing and recreation.
"The 'Pair for a Foot' program is a wonderful opportunity for Teva's Canadian customers to make a difference locally," states Mark Mattson, President, Sea Ontario Waterkeeper. "With every two of Teva's sold at collaborating retailers, Canadians can help make real improvements in the lakes and rivers where these people swim, drink, striper and paddle.In .
About Waterkeeper
Waterkeeper Alliance is usually a global environmental business uniting more than A hundred ninety Waterkeeper programs around the world and also focusing citizen loyality on the issues that have an affect on our waterways, via pollution to coffee. org
About Teva
Teva is really a global adventure brand dedicated to helping folks Live Better Stories. The concept of "adventure" is very distinct depending on who you talk with, but everyone comprehends an adrenaline rush, your dopamine high and a shocking sense of wonderment. These are the events Teva helps provide. Since its birth on the Colorado River 26 years ago, Teva has a deeply ingrained link to water, which is manifested in their products plus the cause they are a symbol of: clean water. Teva is distributed inside of Canada by RMP Running Locker Limited. com
Check out the 'Pair for a Foot' video here
Follow Teva for Twitter: com/Teva
Become a Teva Fb fan: com/Teva
Contacts: NKPR Inc. Lauren Michaels 416.365.3630 ext.224 Laurennkpr
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